We believe this was already explained in a previous post. ADS-B signals are transmitted in a frequency that is very sensitive to small changes/interferences. If you move your antenna a few centimeters you could receive more or less 50% of the traffic. Also you have to use an antenna that exactly matches the receiver you are using.
DaveReid: it is very strange that you constantly point out that we shouldn't make direct statements against our competition and then send such a post.
Anyway the answer is simple: have a look at the post below on the Kinetic Avionics forum:
http://www.kinetic-avionics.co.uk/forums/viewtopic.php?t=9219&highlight=Copied from that post:
"3 units into one antenna through an RF Systems RF Splitter to present equal match to all boxes showed that the SBS-1e consistently over a 24 hour period gave 2 or 3 aircraft more than the other 2 units. Due to the way ADSP is handled it is meaningless to publish figures about db etc. "
On this post they mention that they didn't do any lab tests to compare the units. They were simply put side by side with the "same" conditions (with an antenna that matches SBS and not RadarBox). This is, as you may understand, a non professional way to compare the units and to promote a product using something that it does not have (increased sensitivity).
This is, of course and illegal and invalid claim that is, unfortunately, typical from our competition, a company that claimed it had, for example a network feature (mapmode-s) for 3 years without having it and sold units based on false advertisements.