equipment fitted to each airframe I hope would have to conform to limits as previously mentioned ie between x and y (Watts?) of output power. I would imagine you are seeing signals from equipment calibrated at each end of those limits, combined with the other factors such as atmospheric conditons and altitude.
Some days I see RyanAirs down to 0ft at Bournemoth 30 miles away, while other days I lose them at 800ft or more.